A Bachelor of Arts (BA) in Business and Management (Enterprise & Innovation) (Hons) is an undergraduate degree program that focuses on fostering entrepreneurial thinking and innovation within the business context. This program provides students with a comprehensive understanding of key business principles while emphasizing creativity, problem-solving, and the development of entrepreneurial skills. Students learn about various aspects of business, including marketing, finance, operations, and strategic management, with a particular focus on identifying and capitalizing on new opportunities. The curriculum typically includes courses in entrepreneurship, innovation management, business planning, market research, and product development. Students also gain skills in identifying market trends, assessing business risks, and implementing effective business strategies. Through practical projects and experiential learning opportunities, students have the chance to develop and launch their own business ideas or work on innovative projects within existing organizations. Graduates of this program are well-prepared to pursue careers as entrepreneurs, business consultants, innovation managers, or business development executives, or to start their own ventures. They are equipped with the knowledge, skills, and mindset necessary to drive innovation and create value in today’s dynamic business landscape.