A Bachelor of Arts (BA) in Business and Marketing Management (Hons) is an undergraduate degree program that combines the study of business management principles with a focus on marketing strategies and practices. This program provides students with a comprehensive understanding of various aspects of business and marketing, equipping them with the knowledge and skills necessary to succeed in the dynamic field of marketing. Students learn about key business disciplines such as finance, operations, human resources, and strategic management, while also studying marketing concepts, consumer behavior, branding, digital marketing, and market research. The curriculum typically includes courses that explore market analysis, advertising, sales, product development, and marketing communications. Through practical projects and internships, students have the opportunity to apply marketing theories and strategies in real-world business settings. Graduates of this program are well-prepared for careers in marketing management, brand management, market research, digital marketing, advertising, or sales. They have the ability to develop and execute marketing campaigns, analyze market trends, understand consumer needs, and make strategic marketing decisions to drive business growth and success.