A Bachelor of Arts (BA) in Creative Advertising (Hons) is an undergraduate degree program that focuses on developing creative and strategic skills in the field of advertising. This program provides students with a comprehensive understanding of advertising principles, consumer behavior, branding, and communication strategies. Students learn to conceptualize, design, and execute advertising campaigns that effectively communicate messages to target audiences. The curriculum typically includes courses in copywriting, art direction, graphic design, marketing, market research, and digital advertising. Students gain practical skills through hands-on projects and internships, allowing them to develop creative advertisements across various media channels, such as print, television, digital, and social media platforms. Graduates of this program are well-prepared for careers in advertising agencies, marketing departments, creative studios, or as freelance advertising professionals. They possess the ability to think creatively, strategically, and critically, create compelling advertising content, understand consumer insights, and effectively communicate brand messages to achieve marketing objectives.