A Bachelor of Arts (BA) in Marketing (Hons) is an undergraduate degree program that focuses on the study and application of marketing principles and strategies. This program provides students with a comprehensive understanding of consumer behavior, market research, advertising, branding, and digital marketing. Students learn how to analyze market trends, identify target audiences, develop marketing campaigns, and create compelling brand messages. The curriculum typically includes courses in marketing management, market analysis, marketing communications, social media marketing, and consumer psychology. Through practical projects, case studies, and internships, students have the opportunity to apply their knowledge in real-world marketing scenarios and develop practical skills in areas such as market research, marketing planning, and campaign execution. Graduates of this program are well-prepared for careers in marketing departments of various industries, advertising agencies, market research firms, or as independent marketing consultants. They possess the skills to devise effective marketing strategies, conduct market analysis, manage brand positioning, and effectively communicate with target audiences in order to drive business growth and success.