A Bachelor of Arts (BA) in Business and Management (Digital Business) (Hons) is an undergraduate degree program that focuses on the intersection of business and digital technology. This program provides students with a comprehensive understanding of digital business strategies, emerging technologies, and their impact on modern organizations. Students learn about key business disciplines such as marketing, finance, operations, and strategic management, with a particular emphasis on digital transformation and innovation. The curriculum typically includes courses in e-commerce, digital marketing, data analytics, social media management, cybersecurity, and project management. Students also gain skills in understanding consumer behavior in the digital era, utilizing digital tools and platforms, and effectively leveraging data for decision-making. Through practical projects and internships, students have the opportunity to apply their knowledge in real-world digital business contexts. Graduates of this program are well-equipped to pursue careers in digital marketing, e-commerce, digital strategy, business analytics, or digital consulting. They are prepared to navigate the rapidly evolving digital landscape and contribute to the growth and success of organizations in the digital age.